Useful data sources in Africa

An overview of the Living Standards Measure (LSM) this is a marketing tool used to identify target markets for the distribution of consumer goods products in the country. PopulationLSM Global Agriculture Information Network PopulationPopulation

An overview of essential information regarding digital adoptation within South Africa in 2022. Digital useSocial mediaPopulationMobileFacebookInstagramSnapchat DataReportal PopulationPopulation

An overview of the South African take home pay Salary BankservAfrica PopulationPopulation

An overview of the Nigerian startup ecosystem. TradeEcommerceRemittancesDeliveryOnline shoppingStartups Disrupt Africa StartupStartup

An overview of the essential information regarding digital transformation within Nigeria 2022 Digital usePopulation Datareportal PopulationPopulation

An overview of the remittance data in South-Africa Remittances RemitScope Financial servicesFinancial services

A short report going over the market potential within Ghana and their high economic growth rates PopulationEcommerce Standard Bank Consumer behaviourConsumer behaviour

An overview of the living standards in Nigeria Population Dataphyte Consumer behaviourConsumer behaviour

An overview of the consumer behaviour within the Nigeria and their different income brackets. EcommerceOnline shoppingPopulationSalaryTrade geopoll.com Consumer behaviourConsumer behaviour

An overview on the digital adoptation in Ghana Social mediaOnline shoppingEcommerceDigital use Datareportal Consumer behaviourConsumer behaviour

An overview of the US$3mil ecommerce market in Kenya EcommerceRetail Kasi Insight RetailRetail

An overview on the consumer confidence in Africa. RetailPopulation Kasi Insights Consumer behaviourConsumer behaviour

A report going in-depth with challenges faced by SME businesses in Kenya TradeRetail Kasi Insight BusinessBusiness

An overview on the digital adoptation in Egypt Digital usePopulationSocial media Digitalreportal Consumer behaviourConsumer behaviour

A report on the insights on eCommerce in Egypt: Market size, growth, payment preferences, regulatory development, and more. EcommerceRemittancesEMEA dLOCAL RetailRetail

A brief report on Egyptian tech startups StartupsEcommerceRetailRemittancesOnline shoppingDelivery Disrupt Africa StartupStartup

An overview on the startup scene in Ghana Startups Startup Universal StartupStartup

An overview of the cryptocurrency ownership in Nigeria Web3.0Cryptocurrency Triple A Web3.0Web3.0

An overview of the crypto ownership in Kenya CryptocurrencyWeb3.0 Triple A CryptocurrencyCryptocurrency

An overview of the crypto adoption in South-Africa. Web3.0Cryptocurrency Triple A Web3.0Web3.0

An overview providing a deeper look into the hotspots in Africa that get funding StartupsFundingInvestment Partech Partners InternetInternet

An overview on how the finding of domestic oil in Ghana increased consumer spending RetailTradePopulation Oxford Business Group Consumer behaviourConsumer behaviour

An overview on the importance of the township economy in South Africa PopulationRetailSouthern AfricaLabour Investec Consumer behaviourConsumer behaviour

A glance on how Egypt is looking to improve their rural people of the country Population IFAD Agriculture Agriculture

A overview into the consumer behaviour of almost half of South-Africa’s Urban population PopulationRetailTradeSalarySouthern AfricaLabour Roger Wilco Consumer behaviourConsumer behaviour

An overview on how Nigeria will be the fastest growing Entertainment and Media Market Digital use PWC RetailRetail

An overview on the Nigerian banking sector during and after the pandemic Finance & Banking Mckinsey & Company Financial servicesFinancial services

A general overview on the South-African population and the specifics of South African households Population Stats SA PopulationPopulation

An overview on the labour force in South Africa Stats SA

An overview on the current state of digital commerce in South Africa Digital useEcommerceDeliveryOnline shopping Deloitte RetailRetail

In-depth analysis of consumer behaviour, spending, and savings trends in South African townships. Roger Wilco RetailRetail