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Solutions/Voice of Customer

Voice of Customer that doesn't get lost in transit.

AI-moderated WhatsApp interviews on the channel your customers actually open - with human takeover when it matters, and automatic analysis when it doesn't. Hundreds of conversations to boardroom in hours, not weeks.

3–6×
Response rate
100/hr
Interview throughput
Hours
Not weeks to analyse
Yazi — incoming voice note
The situation today

Customer feedback today is three problems pretending to be one.

Surveys nobody finishes. Insights that arrive too late to act on. Static data that doesn't tell you why. Yazi was built to fix all three.

Problem 1

Surveys nobody finishes

Email and in-app NPS get 8–15% response. Most customers never see the question — and the ones who do, drop off mid-form.

Problem 2

Insights that arrive too late

By the time the quarterly board deck is built, the customer who was about to churn already has.

Problem 3

Static data that doesn't act

A score on a dashboard isn't a follow-up. Most VoC programmes capture signal, then leave it sitting.

How Yazi helps you streamline

Always on. Always deep. Always actioning.

Five capabilities working together — three you'd expect from a VoC platform, and two that change the maths.

01

Always-on listening on WhatsApp

Triggered surveys, post-transaction pulses and brand-health tracking, on the channel your customers already use. No app, no login, no link to forget.

98% open rate
02

AI-moderated depth on every response

When someone gives a vague answer, Yazi follows up. Adaptive probes that go from Detractor to the actual reason — automatically, in their own words.

100 / hour
03

Live themes and sentiment

Watch your VoC programme code itself in real time - themes, sentiment shifts and segment cuts updating while customers reply - In their preffered language.

Real-time
04

Human-in-the-loop when it matters

When AI surfaces a churn risk, an upsell signal, or a critical complaint, a human moderator can step into the same WhatsApp thread — customer experience never breaks.

New · Agent Takeover
Seamless handover
05

From transcripts to action

Yazi turns hundreds of conversations into thematic summaries, segment comparisons and board-ready insights — automatically. No manual coding, no analyst bottleneck.

New · AI Analysis
Hours, not weeks
Transcripts to action

Hundreds of conversations to the boardroom in hours, not weeks.

01
AI-interviews

100+ in parallel on WhatsApp.

02
Transcription

Voice, text and image — 100+ languages.

03
Thematic
analysis

Codes, themes and quotes you can verify.

04
Executive
summary

One-page narrative with the so-what.

05
Board-ready insights

PPT, PDF or live share link.

What CX teams see

Same brief. Better numbers.

3–6×
Response rate vs. email
15–30%
Reduced project time
100/hr
Interview throughput
<24hrs
Time to thematic analysis
From the field
“We used to wait three months for the brand-health readout. Yazi gives us the same depth in a Friday afternoon — and the agent takeover means we never miss the customer who's about to leave.”

See your next NPS readout, live.

A 15-minute scoping call. We'll set up a sandbox VoC programme on your own customer flow and walk you through the analysis end to end.

Don’t Take Our Words For It - Listen To Our Clients

Discover why leading agencies and researchers trust Yazi for their data collection needs. Hear directly from our satisfied clients who've experienced the transformative power of our platform.

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Robin Nixon

Managing Director, Greenfields Research

"The established techniques we had been in field for about three weeks and with Yazi, we were able to create our questionnaire launch and get feedback within a 24-hour cycle... Here you're able to get a very good sense very quickly about what works or what doesn't work or what types of things may need further investigation."

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Jon-Jon Emary

Service Line Lead: Channel Performance, Ipsos South Africa

"Yazi really simplified data collection for us, increased our engagement, increased our response rate, and gave us an overall better platform to collect quality data for our clients. Through using the tool, we can see Yazi being leveraged in other research activities such as price collection through OCR, customer satisfaction, customer experience, and mystery shopping."

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Nathan Mengel

Lead Venture Manager, The Delta

"Yazi's targeted approach was essential in validating our concept for a project aimed at SMEs. Their efficient data collection and ability to access the right market segment provided us with the crucial insights needed to validate and refine our product strategy, especially in understanding operational, pricing, and competitive dynamics."

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Ekta Parsotam

Senior Strategist, TBWA

"The results Yazi delivered were outstanding. Their platform allowed us to engage with Gen Z on their preferred platform—WhatsApp—and the AI interviewer provided deep insights that we hadn't captured with traditional methods. The real-time feedback and rich qualitative data from voice notes gave us the edge we needed to understand our future customers better. We’re excited to apply these insights to the retailer's marketing strategies."

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Marichen Herholdt

Product Designer, Byte Orbit

"Yazi was a game-changer for us! It helped us connect with a typically hard-to-reach audience via WhatsApp, opening up a whole new segment for our research. It was quick, cost-effective, and highly personalised. We received our results in less than 24 hours! Yazi saved us loads of time and empowered us with valuable insights to make informed product development decisions based on a deeper understanding of our audience."

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Oliver Latouf

UX Researcher, Olympus Bank ,Old Mutual

"Yazi's WhatsApp platform has been such an amazing resource for our team to utilise. It granted us swift and direct access to our target market, significantly enhancing our product development process. Tim from the Yazi team was particularly helpful, offering guidance on question design and research methodology. Thanks to Yazi, we were able to refine our marketing strategy, positioning, and communication effectively."

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Rowan Clarke

PhD Candidate, Harvard Business School

"Working with Yazi, and particularly with Tim, showcased the platform's remarkable flexibility and problem-solving prowess. Tim's foresight and ability to anticipate our project needs were exceptional. Yazi's adaptability was key in managing the dynamic demands of academic research, proving invaluable in my studies."

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Bradley Shrimpton

COO at The Culture Foundry Co

"Yazi built a table that shows who has completed and who hasn't, allowing us to track progress in real-time, which was a game-changer for us. Yazi’s AI Interviewer exceeded our expectations, delivering the depth and quality of insights we require, but in a much more efficient manner."

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