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Collect images, videos and voice recordings through our WhatsApp surveys.
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30% Response Rate? A thing of the past . Spend less time worrying about the response rate, on average we achieve a 65% response rate on all your WhatsApp surveys launched.
Tired of having a sample size that is not representative of the population? Our surveys can be reach people from all income brackets due to WhatsApp's high penetration across markets.
Tired of not being able to collect qualitative data digitally? Allow your respondents and customers to not only explain to you but also show you their opinion.
Craft the perfect question for your target audience, request the answers in the format that fits your needs and gain insights
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These are the types of questions you can send to your participants
2 options available to get participants to Yazi's research bot in WhatsApp
Yazi can send your participants bulk messages
Experience the full advantages of using Yazi for your surveys on WhatsApp
Edit how you want your study to go and which participants get to answer certain questions
Capture images as survey responses. Use this feature for qualitative insights, accepting all standard image formats like JPG and PNG.
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Collect videos for robust qualititative analysis. Add a new dimension to your data and capture nuanced reactions and expressions.
Collect MP3 files as responses. Ideal for qualitative research, these audio snippets offer a richer understanding of your respondents and give them the opportunity to say something they can’t write in their home language.
Hear directly from our satisfied clients who've experienced the transformative power of our surveys
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"Yazi was a game-changer for us! It helped us connect with a typically hard-to-reach audience via WhatsApp, opening up a whole new segment for our research. It was quick, cost-effective, and highly personalised. We received our results in less than 24 hours! Yazi saved us loads of time and empowered us with valuable insights to make informed product development decisions based on a deeper understanding of our audience."
"Yazi built a table that shows who has completed and who hasn't, allowing us to track progress in real-time, which was a game-changer for us. Yazi’s AI Interviewer exceeded our expectations, delivering the depth and quality of insights we require, but in a much more efficient manner."
We have gathered the answers to common queries about how Yazi facilitates revolutionary market research through WhatsApp, alongside a host of other insightful information.
WhatsApp surveys support single-choice, multiple-choice, and open-ended text questions. Multiple-choice questions adapt their presentation based on the number and length of options—shorter lists appear as touch buttons, while longer lists use a dropdown menu format. Unlike traditional surveys, WhatsApp also allows participants to respond with voice notes, images, and videos. However, WhatsApp surveys cannot support matrix grids or drag-and-drop ranking due to the chat interface limitations.
Yes. WhatsApp survey platforms can implement advanced skip logic and conditional branching. Based on a participant's previous answer, the system can show or hide specific follow-up questions, creating a personalized survey path that maintains relevance and improves data quality.
There is no technical limit to WhatsApp survey length. Surveys can include 45-60+ questions because participants can leave and return without losing progress—a major advantage over traditional surveys. Platforms can send automated reminders to encourage completion, and surveys can be structured into segments to manage engagement. While response time per question may be slightly longer than web-based surveys, completion rates often remain higher due to the conversational interface and reminder capabilities.
Yes. WhatsApp surveys can be distributed without pre-existing contact databases. You can share a WhatsApp link via SMS, email, social media, or in WhatsApp groups. When participants click the link, they're connected to the survey bot with a pre-generated code. When they send this code, it automatically initiates their personalized survey experience, eliminating the need for advance phone number collection.
WhatsApp surveys typically achieve 1.5x to 7x higher response rates than email-based surveys. This improvement occurs because WhatsApp eliminates friction—participants don't need to click external links or navigate to separate websites. The survey happens within an app that over 90% of smartphone users in many markets already use daily.
WhatsApp surveys offer superior fraud protection compared to web-based panels. Each participant is tied to a unique, verified mobile phone number, making it extremely difficult to create fake "bot farm" responses. Additionally, requesting voice notes or photos (like selfies or product images) provides biometric verification that confirms participant authenticity.
Yes. Professional WhatsApp survey platforms are fully compliant with major data protection regulations (GDPR, POPIA, etc.). All data is encrypted during transmission and storage, with organization-level anonymization options available. For sensitive research involving minors, platforms can implement strict consent workflows and data handling protocols.
Absolutely. WhatsApp is often the primary digital communication channel in emerging markets, reaching populations who may not have reliable email access or high-end devices. WhatsApp surveys excel at reaching "unbanked," "underbanked," and rural populations that traditional online research methods often miss.
WhatsApp is optimized for low-bandwidth environments. If participants lose connectivity, their responses are queued locally on their device and automatically send once connection is restored. This ensures no data loss even in areas with unstable internet coverage.
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