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Drag-and-drop builder with every question type, skip logic, and piping. No coding needed.
Field to your panel or Yazi's. Auto-translate into 100+ languages with one toggle.
Participants get a familiar chat - conversational or rapid-completion flow. No app, no link.
Watch responses theme and chart themselves in real time. Export to PPT in one click.
Auto follow-ups on open text
Voice notes accepted on any question
Highest completion rates
Native WhatsApp Flow UI
3–4 min average completion
Scales to n=10,000+ with same brief
Route participants based on any answer. Visual flow editor, no scripting.
Randomise options or whole blocks. Pipe previous answers into later questions.
Auto-translate questions and voice transcripts. One brief, every market.
Accept rich media on any question — auto-transcribed and themed.
GPS drop pins. Screener questions with auto-disqualify.
CSV, SPSS, PPT and a shareable live insights link.
Build it in 20 minutes. Watch responses come in live.
Hear directly from our satisfied clients who've experienced the transformative power of our surveys
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"Yazi was a game-changer for us! It helped us connect with a typically hard-to-reach audience via WhatsApp, opening up a whole new segment for our research. It was quick, cost-effective, and highly personalised. We received our results in less than 24 hours! Yazi saved us loads of time and empowered us with valuable insights to make informed product development decisions based on a deeper understanding of our audience."
"Yazi built a table that shows who has completed and who hasn't, allowing us to track progress in real-time, which was a game-changer for us. Yazi’s AI Interviewer exceeded our expectations, delivering the depth and quality of insights we require, but in a much more efficient manner."
We have gathered the answers to common queries about how Yazi facilitates revolutionary market research through WhatsApp, alongside a host of other insightful information.
Yazi supports nine question types: Single Select, Multi-Select, Open Text, Rating Scale (including NPS, CSAT and Likert), Voice Note, Image, Video, Location (GPS pin), and File/Document upload. Multi-choice questions adapt their presentation based on number and length of options — shorter lists appear as touch buttons, longer lists use a dropdown format. WhatsApp surveys don’t support matrix grids or drag-and-drop ranking due to chat interface limitations.
Yes. WhatsApp survey platforms can implement advanced skip logic and conditional branching. Based on a participant's previous answer, the system can show or hide specific follow-up questions, creating a personalized survey path that maintains relevance and improves data quality.
There’s no hard limit, but we recommend 22–28 questions for the best balance of data richness and completion rate. Thanks to WhatsApp’s pause-and-resume capability, participants can leave and return without losing progress, which supports longer surveys when needed. Yazi can also send automated reminders to encourage completion, and surveys can be structured into segments to manage engagement.
Yes. WhatsApp surveys can be distributed without pre-existing contact databases. You can share a WhatsApp link via SMS, email, social media, or in WhatsApp groups. When participants click the link, they're connected to the survey bot with a pre-generated code. When they send this code, it automatically initiates their personalized survey experience, eliminating the need for advance phone number collection.
WhatsApp surveys typically achieve 1.5x to 7x higher response rates than email-based surveys. This improvement occurs because WhatsApp eliminates friction—participants don't need to click external links or navigate to separate websites. The survey happens within an app that over 90% of smartphone users in many markets already use daily.
WhatsApp surveys offer superior fraud protection compared to web-based panels. Each participant is tied to a unique, verified mobile phone number, making it extremely difficult to create fake "bot farm" responses. Additionally, requesting voice notes or photos (like selfies or product images) provides biometric verification that confirms participant authenticity.
Yes. Professional WhatsApp survey platforms are fully compliant with major data protection regulations (GDPR, POPIA, etc.). All data is encrypted during transmission and storage, with organization-level anonymization options available. For sensitive research involving minors, platforms can implement strict consent workflows and data handling protocols.
Absolutely. WhatsApp is often the primary digital communication channel in emerging markets, reaching populations who may not have reliable email access or high-end devices. WhatsApp surveys excel at reaching "unbanked," "underbanked," and rural populations that traditional online research methods often miss.
WhatsApp is optimized for low-bandwidth environments. If participants lose connectivity, their responses are queued locally on their device and automatically send once connection is restored. This ensures no data loss even in areas with unstable internet coverage.
