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Solutions/CX & Brand Tracking

Know the score.
And finally the why.

Run NPS, CSAT and brand health on the channel your customers actually open. Yazi adds depth follow-ups to every score, so every dip in the dashboard comes with a reason.

vs email response
48h
to first insight
always-on tracking
Framed mockup of Yazi CX and brand tracking on WhatsApp
Studies you can run

Every CX programme. One platform.

Transactional

NPS after every touchpoint

Trigger a 2-question chat moments after delivery, support call or store visit. With auto follow-ups on detractors.

Always-on

Brand health trackers

Continuous weekly samples across regions. Watch share-of-mind and consideration shift week to week.

Diagnostic

Journey mapping

7-day diary across the customer journey. Capture the moments your CRM never sees.

Reactive

Churn deep-dives

When a customer lapses, an AI Interview captures the real reason — not the dropdown reason.

Why CX leaders switch to Yazi.

Three reasons every CX programme we replace was failing.

01 · Response rates that move with the trend

Email surveys are at 6-12%. Yours doesn’t have to be.

WhatsApp delivers 40–98% open rates depending on market — and 70–90% completion once a participant starts. You see the same dashboard, with 5× the n.

02 · Every score gets a reason

No more “we’re at 7 - but why?”

Detractors get an AI follow-up the same minute. Promoters too. Every weekly dashboard arrives with verbatims, themes and proposed root causes attached.

03 · Plugs into the stack you already have

Send to Salesforce, Snowflake, Slack - wherever your team lives.

Webhooks, native CRM syncs, and a live insights URL you can drop in any Slack channel. No new tab to remember.

Methods CX teams reach for.

Replace the CX tool that doesn’t get reasons.

15-minute scoping. We’ll map your current programme and show what Yazi would change.

Don’t Take Our Words For It - Listen To Our Clients

Discover why leading agencies and researchers trust Yazi for their data collection needs. Hear directly from our satisfied clients who've experienced the transformative power of our platform.

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Robin Nixon

Managing Director, Greenfields Research

"The established techniques we had been in field for about three weeks and with Yazi, we were able to create our questionnaire launch and get feedback within a 24-hour cycle... Here you're able to get a very good sense very quickly about what works or what doesn't work or what types of things may need further investigation."

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Jon-Jon Emary

Service Line Lead: Channel Performance, Ipsos South Africa

"Yazi really simplified data collection for us, increased our engagement, increased our response rate, and gave us an overall better platform to collect quality data for our clients. Through using the tool, we can see Yazi being leveraged in other research activities such as price collection through OCR, customer satisfaction, customer experience, and mystery shopping."

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Nathan Mengel

Lead Venture Manager, The Delta

"Yazi's targeted approach was essential in validating our concept for a project aimed at SMEs. Their efficient data collection and ability to access the right market segment provided us with the crucial insights needed to validate and refine our product strategy, especially in understanding operational, pricing, and competitive dynamics."

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Ekta Parsotam

Senior Strategist, TBWA

"The results Yazi delivered were outstanding. Their platform allowed us to engage with Gen Z on their preferred platform—WhatsApp—and the AI interviewer provided deep insights that we hadn't captured with traditional methods. The real-time feedback and rich qualitative data from voice notes gave us the edge we needed to understand our future customers better. We’re excited to apply these insights to the retailer's marketing strategies."

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Marichen Herholdt

Product Designer, Byte Orbit

"Yazi was a game-changer for us! It helped us connect with a typically hard-to-reach audience via WhatsApp, opening up a whole new segment for our research. It was quick, cost-effective, and highly personalised. We received our results in less than 24 hours! Yazi saved us loads of time and empowered us with valuable insights to make informed product development decisions based on a deeper understanding of our audience."

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Oliver Latouf

UX Researcher, Olympus Bank ,Old Mutual

"Yazi's WhatsApp platform has been such an amazing resource for our team to utilise. It granted us swift and direct access to our target market, significantly enhancing our product development process. Tim from the Yazi team was particularly helpful, offering guidance on question design and research methodology. Thanks to Yazi, we were able to refine our marketing strategy, positioning, and communication effectively."

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Rowan Clarke

PhD Candidate, Harvard Business School

"Working with Yazi, and particularly with Tim, showcased the platform's remarkable flexibility and problem-solving prowess. Tim's foresight and ability to anticipate our project needs were exceptional. Yazi's adaptability was key in managing the dynamic demands of academic research, proving invaluable in my studies."

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Bradley Shrimpton

COO at The Culture Foundry Co

"Yazi built a table that shows who has completed and who hasn't, allowing us to track progress in real-time, which was a game-changer for us. Yazi’s AI Interviewer exceeded our expectations, delivering the depth and quality of insights we require, but in a much more efficient manner."

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