Namibia's Digital Statistics 2023

Overview

The report titled "Digital 2023: Namibia" is a comprehensive analysis of the digital landscape in Namibia for the year 2023. Authored by Simon Kemp and published on DataReportal, the report provides insights into internet usage, social media usage, mobile usage, and user numbers for top social platforms in Namibia. The report's main objective is to help readers understand how people in Namibia use digital devices and services. It is particularly useful for businesses, marketers, and individuals interested in understanding the digital trends and behaviors in Namibia.

Key Figures

• There were 1.37 million internet users in Namibia at the start of 2023, with an internet penetration rate of 53.0 percent.
• Namibia had 729.2 thousand social media users in January 2023, equating to 28.2 percent of the total population.
• A total of 2.81 million cellular mobile connections were active in Namibia in early 2023, equivalent to 108.7 percent of the total population.
• Namibia's total population was 2.58 million in January 2023.
• Median mobile internet connection speed via cellular networks was 18.30 Mbps, and median fixed internet connection speed was 8.28 Mbps.

Key Takeaways

• Businesses and marketers should leverage the high mobile connection rate in Namibia to reach a wider audience.
• Despite the increase in internet users, there is still a significant portion of the population (47.0 percent) that remains offline, indicating potential for growth in internet services.
• The growth in social media users suggests a shift in communication and information dissemination, which businesses can capitalize on for marketing and customer engagement.
• The internet connection speeds indicate the quality of digital experience users in Namibia can expect, which can influence the design and delivery of digital services and content.