Discover emerging markets through the voices that matter

Dive into the rich tapestry of African emerging markets through our audience. Our panel isn't just a statistic; it's a vibrant community of voices, each echoing a continent's unique stories and perspectives on the rise. We aim to bring you closer to the people who are shaping the future of Africa - from the bustling streets of Lagos to the serene landscapes in Kenya.

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4.4Mil

Participants

63%

Response Rate

<3%

Dropout Rate

34,756

Completed Surveys

13

Countries

Demographic Profiles on your Target Audience

We capture demographic profiles of every participant so that you are able to reach the perfect audience for your business.

Additional Targeting:
‍Create custom screener surveys with multiple choice, short answer, and long answer questions to help qualify your ideal participants.
Recruiting multiple personas?
Use skip logic to direct participants to different questions based on previous answers. No two surveys will look the same.

How Yazi Recruits participants for you

With Yazi, you're not just collecting data; you're opening a dialogue with a wide and diverse audience, ensuring a representative sample that mirrors the real market scenario.

How do we recruit these participants?

Our recruitment strategy utilises the expansive reach of social media, local partnerships and the convenience of QR codes to attract a wide-ranging participant pool for your surveys.

Social Media Engagement: We actively recruit through various social media platforms such as Facebook, Instagram, LinkedIn, Twitter/X, and TikTok. This broad approach helps us reach a wide demographic spectrum.
Partnerships: We collaborate with companies possessing extensive databases of customers or members. Through these partnerships, we invite individuals to participate in our surveys, ensuring a rich pool of respondents.
Local Presence: In an effort to connect with communities, we've placed QR codes in spaza shop locations across South Africa. These QR codes direct individuals to our WhatsApp number, facilitating an easy sign-up process.
Referral Program: We believe in the power of word-of-mouth. Hence, we have a referral program where existing participants can refer friends, family, and their network. We incentivise these referrals to encourage a broader participation.
Demographic Information Collection: To mitigate bias and the incentive to provide untruthful responses, we gather demographic information before showing participants our surveys. This ensures the quality and reliability of our data.

Why do they do it?

There are many reasons why people would be interested in participating in a research study in emerging markets. We have made sure to cater for the most important motives that drive participation:

The desire to earn more, we have a generous incentive policy for all of our qualified participants
The desire to have a voice, being able to contribute towards something progressive
The desire to make money at home, we let them know before the survey starts that this is a survey based online
The desire to share their experiences in their day-to-day living, participants are able to share their story not only through text but also through video, image and voice recording

How we assure you quality participants

6 Core Techniques
We have a data checking process consisting of 6 core techniques in place

Only pay for successfully completed sessions
‍Never pay for no-shows or sessions that didn’t work out. We have your back like that.

Smart targeting means fast recruits
Our targeting system finds participants whose profiles and research histories match your criteria.

Speeding

A completion time that is too fast indicates the respondent has not sufficiently comprehended the questions

Gibberish Checker

Checking that open text answers are not “gibberish” and can be understood as a sentence

Straight-Lining Checker

Checking that the sequence of answers does not follow the same pattern - e.g. A, A, A, A, A, A

Red Herring Question

Intentionally placing “oddball” questions into the survey to see if the respondent was paying attention. We also ask questions that correspond with previous answers but are categorised or worded slightly differently.

Evidence Question

Where we specifically need an audience that exhibits a certain behaviour or matches a certain demographic, we ask respondents to send a picture that proves they match/meet requirement.

Panel Recalibration and Assessment

We recycle demographic and behavioural questions every 4 months to compare against historical answers.

Discover emerging markets through the voices that matter

4.4Mil

63%

<3%

34,756

13

Demographic Profiles on your Target Audience

Country

Education

Income Bracket

Employment Status

Gender

Age

How Yazi Recruits participants for you

How do we recruit these participants?

Social Media Engagement: We actively recruit through various social media platforms such as Facebook, Instagram, LinkedIn, Twitter/X, and TikTok. This broad approach helps us reach a wide demographic spectrum.

Partnerships: We collaborate with companies possessing extensive databases of customers or members. Through these partnerships, we invite individuals to participate in our surveys, ensuring a rich pool of respondents.

Local Presence: In an effort to connect with communities, we've placed QR codes in spaza shop locations across South Africa. These QR codes direct individuals to our WhatsApp number, facilitating an easy sign-up process.

Referral Program: We believe in the power of word-of-mouth. Hence, we have a referral program where existing participants can refer friends, family, and their network. We incentivise these referrals to encourage a broader participation.

Demographic Information Collection: To mitigate bias and the incentive to provide untruthful responses, we gather demographic information before showing participants our surveys. This ensures the quality and reliability of our data.

Why do they do it?

The desire to earn more, we have a generous incentive policy for all of our qualified participants

The desire to have a voice, being able to contribute towards something progressive

The desire to make money at home, we let them know before the survey starts that this is a survey based online

The desire to share their experiences in their day-to-day living, participants are able to share their story not only through text but also through video, image and voice recording

How we assure you quality participants

6 Core Techniques
We have a data checking process consisting of 6 core techniques in place

Only pay for successfully completed sessions
‍Never pay for no-shows or sessions that didn’t work out. We have your back like that.

Smart targeting means fast recruits
Our targeting system finds participants whose profiles and research histories match your criteria.

Speeding

Gibberish Checker

Straight-Lining Checker

Red Herring Question

Evidence Question

Panel Recalibration and Assessment

Discover emerging markets through the voices that matter

4.4Mil

63%

<3%

34,756

13

Demographic Profiles on your Target Audience

Country

Education

Income Bracket

Employment Status

Gender

Age

How Yazi Recruits participants for you

How do we recruit these participants?

Social Media Engagement: We actively recruit through various social media platforms such as Facebook, Instagram, LinkedIn, Twitter/X, and TikTok. This broad approach helps us reach a wide demographic spectrum.

Partnerships: We collaborate with companies possessing extensive databases of customers or members. Through these partnerships, we invite individuals to participate in our surveys, ensuring a rich pool of respondents.

Local Presence: In an effort to connect with communities, we've placed QR codes in spaza shop locations across South Africa. These QR codes direct individuals to our WhatsApp number, facilitating an easy sign-up process.

Referral Program: We believe in the power of word-of-mouth. Hence, we have a referral program where existing participants can refer friends, family, and their network. We incentivise these referrals to encourage a broader participation.

Demographic Information Collection: To mitigate bias and the incentive to provide untruthful responses, we gather demographic information before showing participants our surveys. This ensures the quality and reliability of our data.

Why do they do it?

The desire to earn more, we have a generous incentive policy for all of our qualified participants

The desire to have a voice, being able to contribute towards something progressive

The desire to make money at home, we let them know before the survey starts that this is a survey based online

The desire to share their experiences in their day-to-day living, participants are able to share their story not only through text but also through video, image and voice recording

How we assure you quality participants

6 Core TechniquesWe have a data checking process consisting of 6 core techniques in place

Only pay for successfully completed sessions ‍Never pay for no-shows or sessions that didn’t work out. We have your back like that.

Smart targeting means fast recruitsOur targeting system finds participants whose profiles and research histories match your criteria.

Speeding

Gibberish Checker

Straight-Lining Checker

Red Herring Question

Evidence Question

Panel Recalibration and Assessment

6 Core Techniques
We have a data checking process consisting of 6 core techniques in place

Only pay for successfully completed sessions
‍Never pay for no-shows or sessions that didn’t work out. We have your back like that.

Smart targeting means fast recruits
Our targeting system finds participants whose profiles and research histories match your criteria.