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Downloadable Resources

Download these resources and integrate them into your daily work to make you market research in Africa easier!

This white paper argues for the adoption of AI interviews via WhatsApp as a superior research methodology. It highlights the key advantages: deeper insights, cost and resource efficiency, and a broader reach.

White Paper: AI Moderated Interviews via WhatsApp -A Superior Market Research Methodology

This white paper argues for the adoption of AI interviews via WhatsApp as a superior research methodology. It highlights the key advantages: deeper insights, cost and resource efficiency, and a broader reach.

Open text Categorizer

How to Analyse Open Ended Questions: A Guide for Expert Market Researchers

Open text Categorizer

March 17, 2023

An In-depth look into the affects of Loadshedding in South Africa

Report: The impact of load shedding on the informal sector of South Africa

An In-depth look into the affects of Loadshedding in South Africa

December 14, 2022

Database of tools for finding information and market research

Tools for finding information

Database of tools for finding information and market research

September 14, 2022

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