%202.png)
AI-powered interviews, surveys and diary studies. Run on WhatsApp. Higher response rates, richer data, faster results.
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
Same channel,different rhythms. Survey, diary, or AI-moderated interview.
Each runs natively in WhatsApp and can deploy in minutes.
Ask scaled. Answer rich. Skip logic, piping and randomisation - rendered natively in WhatsApp, whilst giving you real time performance insights.
Explore Survey
Capture life as it happens - not as it's remembered. Multi-day journeys with photo, voice and video to ensure you capture every moment.
Explore Diary Study
100 depth interviews in the time it takes to do one. AI that adapts to every answer — with voice and live theming.
Explore AI InterviewChoose method
Launch via WhatsApp
Get AI-powered insights
Choose Survey, AI Interview, or Diary Study — all delivered through participants' own WhatsApp.
Launch your research and invite participants to respond on their own time, in their own language.
Our AI transcribes, themes, and analyses responses into board-ready reports — in hours, not weeks.
Active panel reach across India, Brazil, Mexico, Indonesia, Nigeria, South Africa, Kenya, the UK and more. Deepest coverage in markets where WhatsApp is the default messaging app.
Whether you're tracking customer experience, validating product, or running depth qual — Yazi flexes to the workflow you already have.
Know the score. And finally the why. NPS, CSAT, brand health — live.
Ship what users actually want. Concept tests and voice walkthroughs at sprint speed.
Depth interviews without the timesheet. Auto transcripts, themes you approve.
Surveys at scale on the channel people open. n=10k+ across 15+ countries.
Why wait? Yazi delivers real-time AI analysis, exports findings in your stakeholder's format, and analyses voice, image and video alongside the text.
Discover why leading agencies and researchers trust Yazi for their data collection needs. Hear directly from our satisfied clients who've experienced the transformative power of our platform.
"The established techniques we had been in field for about three weeks and with Yazi, we were able to create our questionnaire launch and get feedback within a 24-hour cycle... Here you're able to get a very good sense very quickly about what works or what doesn't work or what types of things may need further investigation."
"Yazi really simplified data collection for us, increased our engagement, increased our response rate, and gave us an overall better platform to collect quality data for our clients. Through using the tool, we can see Yazi being leveraged in other research activities such as price collection through OCR, customer satisfaction, customer experience, and mystery shopping."
"Yazi's targeted approach was essential in validating our concept for a project aimed at SMEs. Their efficient data collection and ability to access the right market segment provided us with the crucial insights needed to validate and refine our product strategy, especially in understanding operational, pricing, and competitive dynamics."
"The results Yazi delivered were outstanding. Their platform allowed us to engage with Gen Z on their preferred platform—WhatsApp—and the AI interviewer provided deep insights that we hadn't captured with traditional methods. The real-time feedback and rich qualitative data from voice notes gave us the edge we needed to understand our future customers better. We’re excited to apply these insights to the retailer's marketing strategies."
.png)
"Yazi was a game-changer for us! It helped us connect with a typically hard-to-reach audience via WhatsApp, opening up a whole new segment for our research. It was quick, cost-effective, and highly personalised. We received our results in less than 24 hours! Yazi saved us loads of time and empowered us with valuable insights to make informed product development decisions based on a deeper understanding of our audience."
"Yazi's WhatsApp platform has been such an amazing resource for our team to utilise. It granted us swift and direct access to our target market, significantly enhancing our product development process. Tim from the Yazi team was particularly helpful, offering guidance on question design and research methodology. Thanks to Yazi, we were able to refine our marketing strategy, positioning, and communication effectively."
"Working with Yazi, and particularly with Tim, showcased the platform's remarkable flexibility and problem-solving prowess. Tim's foresight and ability to anticipate our project needs were exceptional. Yazi's adaptability was key in managing the dynamic demands of academic research, proving invaluable in my studies."
"Yazi built a table that shows who has completed and who hasn't, allowing us to track progress in real-time, which was a game-changer for us. Yazi’s AI Interviewer exceeded our expectations, delivering the depth and quality of insights we require, but in a much more efficient manner."
Trusted by leading organizations for secure, compliant research data collection. We are committed to GDPR and POPIA best practices and are actively working toward full alignment, implementing the necessary processes and controls to support compliance, while ensuring that privacy and data protection remain a core focus as we continue to progress.
Regional Data Storage
Choose between EU or South African data centers for local compliance
End-to-End Encryption
Enterprise-grade encryption for data in transit and at rest
Data Access Controls
Role-based access control and audit logging
Data Retention Control
Configurable retention policies with automated deletion
.png)
Discover new ways to use WhatsApp for your digital research, how to leverage AI for your open-text analysis and more in our blog
We have gathered the answers to common queries about how Yazi facilitates revolutionary market research through WhatsApp, alongside a host of other insightful information.
Yazi is a Market research platform built on top of WhatsApp. You have the ability to script, design, edit, launch and analyse your results on our webapp. The questions are sent via WhatsApp and the participants interact with them there as if it is a normal conversation.
Yazi prioritises data privacy by anonymising information, employing robust encryption, and allowing database access only to authorised personnel through password and 2FA protection. We adhere to stringent security standards including ISO/IEC 27001, NIST, PCI SSC, and GDPR, ensuring no data sharing with external third parties. Our comprehensive Data Security Program encapsulates physical and logical security measures, data access controls, encryption, along with data backup, recovery, and a well-structured incident response framework. In adherence to GDPR's principles, we process user data with utmost transparency, and address data deletion requests promptly as delineated in our Terms of Service, providing you with control over your data.
Our WhatsApp surveys boast an impressive response rate of 40%, showcasing superior engagement compared to traditional online surveys, especially valuable in reaching individuals with limited internet access. The low data cost of 10 cents per survey, alongside the prevalent use of WhatsApp in South Africa with a 95% penetration rate, facilitates nationwide representation, reducing financial and phone storage barriers.
The familiar and user-friendly nature of WhatsApp enhances participant comfort, while its pause-resume functionality ensures convenience in survey completion. Moreover, the recent WhatsApp API upgrade enables rich data collection through various media forms without incurring significant data costs, paving the way for nuanced longitudinal studies. This platform's habit-forming nature, reinforced by personal engagement from our researchers, makes it an exemplary channel for continuous and detailed market research.
At Yazi, we employ a multifaceted approach to recruit diverse and reliable survey participants. Our strategies include:
%201.svg){kind=icon}
