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Which AI is actually best for market research?
An independent, head-to-head test of five large language models across a full research workflow, from raw survey data to a client-ready report. Here is what we found.
200 Merchants, 3 Devices, 1 Channel: Yoco's Pricing Breakthrough
How Yoco used targeted WhatsApp surveys to measure price sensitivity for three card machines, with a Van Westendorp study of more than 200 SME merchants.
From Consumer Data to Closed Deals: Stitch's Three-Sector Insight Play
How Stitch used WhatsApp surveys to produce three sector insight reports - turning consumer data into its highest-performing enterprise sales asset.
200 Gen Z Interviews in Under 24 Hours
How TBWA completed 200 Gen Z interviews in under 24 hours - saving 20 hours while capturing richer insights through AI probing and voice notes on WhatsApp.
568 Voices, 100+ Voice Notes: Impact Research on WhatsApp
How the Magaliesberg Biosphere used Yazi's WhatsApp surveys to reach 568+ people and capture rich, community-driven insights for a landscape assessment.
The Diary Study That Ran Itself: KLA's Wine Consumer Research
How KLA ran a 7-day pre-group diary study with 84 wine consumers on WhatsApp, with clean data in real time and no manual exports.
How Ipsos Replaced Four Channels with One - and Got Better Data
How Yazi's WhatsApp solution and AI Interviewer replaced Ipsos's fragmented data collection - boosting engagement and capturing richer consumer insights via voice notes.
From 6% to 45%: How ikeja Heard Every Customer on WhatsApp
How ikeja used AI-moderated WhatsApp interviews to hear from customers across South African townships, then used what they said to fix its service and write its tagline.
Inicio Replaced Their Entire Diary Workflow With a WhatsApp Chat
How Inicio Insights ran a three-day consumer ethnography across 31 Nigerian households with AI-moderated WhatsApp interviews, with 97% completion and a client who asked for more.
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Three Weeks to Afternoon: Mixed-Method Research, Rebuilt on WhatsApp
How Greenfields Research compressed three weeks of mixed-method fieldwork into 24 hours - using Yazi's WhatsApp AI interviewer to reach young people across the Western Cape for the City of Cape Town.
HYROX Moment: Real-Time Feedback from 7,800 Athletes & Spectators
How HYROX South Africa moved post-race feedback to WhatsApp in Cape Town, reaching athletes within hours of the finish line, and grew it into a programme across three race weekends.
Quarterly NPS & Employee Research at Scale via WhatsApp
How Old Mutual ran its quarterly Advice NPS tracker on WhatsApp for the first time, reaching 1,700 customers in under a week with the score holding steady through the switch.
200-Person Resident Panel for Continuous Community Listening
How Thinks Insight & Strategy ran a standing resident panel for a UK local authority on WhatsApp, with 75 to 85% of panellists completing each wave.
Capturing Real-Time Sports Betting Behaviours Through WhatsApp Diaries
How The Research Agency (TRA) used AI-moderated diary studies to uncover in-the-moment betting decisions across Australia and New Zealand.
