The report covers various aspects of digital usage, including internet usage, social media usage, mobile usage, and user demographics.
2023
Population
Overview
The "Digital 2023: Kenya" report by Simon Kemp provides a comprehensive analysis of the digital landscape in Kenya as of 2023. The report covers various aspects of digital usage, including internet usage, social media usage, mobile usage, and user demographics. The report is based on data from various sources, including GSMA Intelligence, Ookla, and social media platforms' own data. The report is intended to help readers understand the state of digital adoption in Kenya and how it is evolving. It provides valuable insights for businesses, marketers, and policymakers interested in the Kenyan digital market.
Key Figures
There were 17.86 million internet users in Kenya at the start of 2023, representing an internet penetration rate of 32.7 percent.
Kenya had 10.55 million social media users in January 2023, equating to 19.3 percent of the total population.
A total of 63.94 million cellular mobile connections were active in Kenya in early 2023, equivalent to 117.2 percent of the total population.
Kenya's total population was 54.56 million in January 2023, with a median age of 19.6.
Median mobile internet connection speed via cellular networks was 20.41 Mbps, and median fixed internet connection speed was 9.60 Mbps.
Key Takeaways
Businesses and marketers should consider the growing digital landscape in Kenya, with a significant increase in internet and social media users.
The high number of mobile connections indicates a high level of mobile penetration, suggesting that mobile-first strategies may be effective in reaching the Kenyan audience.
The relatively young median age of the population suggests that digital strategies targeting younger demographics may be particularly effective.
The increase in internet connection speeds suggests improving infrastructure, which could enable more sophisticated digital services and applications.
Despite the growth, a significant portion of the population remains offline, indicating potential for further digital growth and inclusion efforts.
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