The key takeaways from the article 34 Latest WhatsApp Statistics For 2024: The Complete Guide are:
- WhatsApp has over 2 billion active users, making it the 3rd most used social platform in the world.
- Around 100 billion WhatsApp messages are sent each day, and over 100 million voice calls are made.
- The average Android WhatsApp user spends around 19 hours on the app per month, making it the second top media mobile app by global cumulative time spent.
- The majority of WhatsApp users are male, and the app is used in 180+ countries.
- India has the most WhatsApp users, followed by Brazil, and Hispanic people in the US are more likely to use WhatsApp than other groups.
- WhatsApp is popular among users aged 30-49, and it was the 13th most searched Google Query during 2020.
- WhatsApp Business has over 50 million users and can streamline customer service by 225%.
- The app is ranked #17 in the business app category on the app store, and WhatsApp Business API messages have a 99% open rate.
- WhatsApp made over $5 billion in revenue in 2020, and it was purchased by Facebook for around $19 billion in 2014.
- Usage of WhatsApp increased by 40% during the Covid-19 pandemic, and use of WhatsApp by e-commerce businesses also increased by 352%.
- In January 2021, WhatsApp saw a 17% downturn in downloads due to controversy surrounding a new privacy policy update.
These statistics provide insights into the widespread use of WhatsApp, its popularity among different demographics, its impact on businesses, and its revenue growth over time.
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