How Yazi's Innovative Platform Streamlined KLA's Diary Study for Enhanced Data Quality and Efficiency

Client: KLA

Industry: Market Research

Specialty: Qualitative and quantitative market research agency

Project: Pre-group Diary Task for Wine Consumers

The Challenge: Manual Processes and Data Management

KLA needed to conduct a pre-group diary task involving 84 respondents over a 7-10 day period. Traditionally, they would manually WhatsApp participants, asking questions and waiting for responses, which often resulted in delays and a heavy workload for their team. Data was exported manually, one chat at a time, cleaned, and consolidated into a format suitable for analysis. This process was time-consuming and inefficient, particularly for tracking participant progress and managing staggered recruitment timelines.

The Solution: Yazi’s Streamlined and Automated Platform

Step 1: Platform Setup Yazi customised a flexible, easy-to-navigate diary task on its platform, allowing participants to upload multiple entries over the 7-day period. The interface was designed to enhance participant experience, making it simple for respondents to engage with the tasks via WhatsApp.

Step 2: Testing Thorough testing was conducted in collaboration with KLA to ensure seamless interaction and a smooth user experience, focusing on minimising any potential issues during the diary task.

Step 3: Launch and Management Yazi managed the onboarding of respondents, utilising a dedicated WhatsApp number for all communications. Real-time monitoring allowed for the tracking of participant engagement and task completion, with reminders sent as needed to encourage consistency.

Step 4: Data Collection and Reporting Yazi’s platform provided a clean, tabular dataset of responses, immediately ready for analysis. Additionally, the platform supported the playback of voice notes and videos directly within the browser, giving KLA a deeper, more contextual understanding of each participant's story.

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The Results: Efficient, High-Quality Data Collection

• Immediate Data Accessibility: Responses were captured and presented in a clean, tabular format instantly, eliminating the need for manual data cleaning and consolidation.
• Rich, Contextual Insights: Many participants sent voice notes and videos, which were easily accessible through Yazi’s platform, offering KLA a vivid sense of each participant's experience and context.
• Efficient Tracking: The ability to easily track who had completed the diary task and who hadn’t streamlined the entire process, allowing KLA to focus on insights rather than administrative tasks.

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