Surveyed audience breakdown

• 819 people surveyed

• 30% earn R4k - R8k & 29% earn R8k - R25k

• 34% between 31 - 40

• 61% Female

Survey method: WhatsApp survey using Yazi’s research panel

Date: July 2022

Notable consumer insight

‍36% said they’d use Capitec Bank's eWallet payment product “Send Cash”.

Capitec has 16.7m customers, or 28% of the SA population - a HUGE majority. But interestingly, it only has 2.3% of the banking asset market share (small loan book).

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