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A solution for gathering rich qualitative data, making it easier to reach diverse participants and gain actionable insights.

The current situation..

Gathering reliable, in-depth market insights is pivotal to marketing campaigns that convert and business growth: 

  • Time Consuming: Traditional user interviews require significant time to set up and conduct, slowing down the feedback loop.
  • Limited Representation: Sending out your research projects via email excludes a large population of people that don't use email or can't access email.
  • Inconsistency and Gaps: Relying on participant availability, and emails to send out survey links leads to inconsistent data , low response rates and knowledge gaps about customer needs.

How Yazi helps you streamline your continuous market research

Yazi’s WhatsApp AI Interviewer optimises how you can collect your user feedback :

  • Automated and scalable interviews: Automates the interview process, enabling researchers to conduct hundreds of interviews simultaneously without sacrificing the depth of individual insights.
  • Real-Time Adaptive Interactions: Our AI dynamically adjusts questions based on responses and detects subtle cues, mimicking the richness of in-person interviews.
  • Efficient and Consistent: Leverages WhatsApp's high engagement rates to ensure more consistent and comprehensive participation. allowing for more frequent and extensive user feedback.

Benefits of researching your customers
‍through our WhatsApp Interviewer

3-6x ↑

Response rate in WhatsApp compared to email

15-30% ↓

Reduced research project time from auto-question generation

100

Interviews per hour with Yazi's AI interviewer
Us vs them

Yazi
vs
Traditional Research Platforms

Yazi
  • High engagement through WhatsApp
  • Easily accessible due to low data costs
  • Automated incentive payment updates
other market research tools
  • Low response via email and App
  • High data costs
  • Manual incentive payment updates
In-depth comparisons

How Yazi is being used by others

Hear directly from our satisfied clients who've experienced the transformative power of our surveys

Marichen Herholdt

Product Designer, Byte Orbit

"Yazi was a game-changer for us! It helped us connect with a typically hard-to-reach audience via WhatsApp, opening up a whole new segment for our research. It was quick, cost-effective, and highly personalised. We received our results in less than 24 hours! Yazi saved us loads of time and empowered us with valuable insights to make informed product development decisions based on a deeper understanding of our audience."

Thea Solowski

Head of Marketing, Stitch

"Yazi has been pivotal in our expansion strategy, offering unparalleled insights into informal markets. The platform's speed and the ability to gather diverse data types, including voice notes, have enriched our understanding of customer needs and preferences, driving our growth."

Frequently Asked Question

We have gathered the answers to common queries about how Yazi facilitates revolutionary market research through WhatsApp, alongside a host of other insightful information.

01.

How does Yazi Work?

∨

Yazi is a Market research platform built on top of WhatsApp. You have the ability to script, design, edit, launch and analyse your results on our webapp. The questions are sent via WhatsApp and the participants interact with them there as if it is a normal conversation.

02.

How is Yazi's Data Protection?

∨

Yazi prioritises data privacy by anonymising information, employing robust encryption, and allowing database access only to authorised personnel through password and 2FA protection. We adhere to stringent security standards including ISO/IEC 27001, NIST, PCI SSC, and GDPR, ensuring no data sharing with external third parties. Our comprehensive Data Security Program encapsulates physical and logical security measures, data access controls, encryption, along with data backup, recovery, and a well-structured incident response framework. In adherence to GDPR's principles, we process user data with utmost transparency, and address data deletion requests promptly as delineated in our Terms of Service, providing you with control over your data.

03.

Why WhatsApp

∨

Our WhatsApp surveys boast an impressive response rate of 62%, showcasing superior engagement compared to traditional online surveys, especially valuable in reaching individuals with limited internet access. The low data cost of 10 cents per survey, alongside the prevalent use of WhatsApp in South Africa with a 95% penetration rate, facilitates nationwide representation, reducing financial and phone storage barriers.

The familiar and user-friendly nature of WhatsApp enhances participant comfort, while its pause-resume functionality ensures convenience in survey completion. Moreover, the recent WhatsApp API upgrade enables rich data collection through various media forms without incurring significant data costs, paving the way for nuanced longitudinal studies. This platform's habit-forming nature, reinforced by personal engagement from our researchers, makes it an exemplary channel for continuous and detailed market research.

04.

How is Yazi's data quality?

∨
  • Speeding - A completion time that is too fast indicates the respondent has not sufficiently comprehended the questions.
  • Gibberish checker - Checking that open text answers are not “gibberish” and can be understood as a sentence.
  • Straight-lining checker - Checking that the sequence of answers does not follow the same pattern - e.g. A, A, A, A, A, A
  • Red herring question - Intentionally placing “oddball” questions into the survey to see if the respondent was paying attention. We also ask questions that correspond with previous answers but are categorised or worded slightly differently.
  • Evidence question - Where we specifically need an audience that exhibits a certain behaviour or matches a certain demographic, we ask respondents to send a picture that proves they match/meet requirement.
  • Panel recalibration & assessment - We recycle demographic and behavioural questions every 4 months to compare against historical answers.
05.

What types of Questions do you support? 

∨

Question Types Supported: ‍

  • Multiple Choice
  • Image
  • Video
  • Voice Notes

‍
Limitations: ‍

  • Grid Questions
  • Ranking Question
06.

How many questions can I ask via WhatsApp?

∨

At Yazi, we employ a multifaceted approach to recruit diverse and reliable survey participants. Our strategies include:

  1. Social Media Engagement: We actively recruit through various social media platforms such as Facebook, Instagram, LinkedIn, Twitter/X, and TikTok. This broad approach helps us reach a wide demographic spectrum.
  2. Partnerships: We collaborate with companies possessing extensive databases of customers or members. Through these partnerships, we invite individuals to participate in our surveys, ensuring a rich pool of respondents.
  3. Local Presence: In an effort to connect with communities, we've placed QR codes in spaza shop locations across South Africa. These QR codes direct individuals to our WhatsApp number, facilitating an easy sign-up process.
  4. Referral Program: We believe in the power of word-of-mouth. Hence, we have a referral program where existing participants can refer friends, family, and their network. We incentivise these referrals to encourage a broader participation.
  5. Demographic Information Collection: To mitigate bias and the incentive to provide untruthful responses, we gather demographic information before showing participants our surveys. This ensures the quality and reliability of our data.

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