Market Research to unlock opportunities in Africa

Targeted Whatsapp Surveys, distributed at scale, to help you uncover new sources of growth in Africa

2-3 days

6m+

40%

Turnaround

Respondents

More affordable

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Build custom  WhatsApp surveys & distribute to a targeted audience

Rapidly recruit previously inaccessible customer segments through our network of participants.

Yazi gives you faster and more cost-effective access to insights.

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How it works

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Specify

Specify audience and send your survey questions

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Distribute

Questions are loaded into WhatsApp and screened users complete questions

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Report

Receive data visual dashboard with a full demographic of each respondent and a CSV of the raw data

Great insights start with talking to the right customer

We help identify new personas and uncover the next big opportunity with rich, comprehensive insights on changing consumers and competitors.

Whether you need a kick-start to existing products, channels or customers, or to create entirely new opportunities by “uncovering unknowns”.

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Get closer to your customer

Targeting

Target your audience and re-engage past respondents

cost
Cost

Traditional researchers charge 2-4x more than us

Accuracy

3 layers of data quality and accuracy measures in place

Speed

2-3 days turnaround time for responses from a screened audience

Use cases

Go from Ideation

Line Yazi

To validated launch

1
Idea validation

Validate your new product at each stage of developent, ensuring quick & informed decision-making from conceptualisation to release.

2
Consumer profiling

Find your ideal customer segment by identifying & profiling the people who experience your product's pain-point.

Competitor analysis

Survey & analyse your competitor’s target audience to differentiate yourself & develop a strategic & competitive positioning.

4
Product discovery

Discover jobs-to-be done and customer pain-points to inform your product decisions

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“Thanks Sarah! And, how old are you?”

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“Do you use the same payment method at the market? ”

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“I'm 24 years old.”

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“I prefer to pay with cash at the market”

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Our survey respondents are verified and screened before they answer surveys, providing you with high data integrity that scales with your needs.

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Empowering Africans

We aim not only to transform your business, but also to change the lives of many African people by providing a platform for growth and financial freedom.

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Not restricted geographically

Respondents are able to earn from anywhere - not restricted by geography

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Low-income background

Income earning opportunity for people from low-income background

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Everyone is welcome

Our surveys require participants of a number of different backgrounds

Let's Meet

Get Ahead of your competition through Whatsapp Research

Show me how
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How it works

Whether you're delving into the nuances of human behaviour with qualitative research, seeking data-driven answers through quantitative methods, or capturing lived experiences via diary studies, our platform is engineered to meet a broad spectrum of research needs

Create your interview

Launch in WhatsApp

Get Insights

Create your questions in Yazi's webapp similar to Google Forms or SurveyMonkey.

Launch survey in WhatsApp and invite participants to complete

Receive data visual report & raw data in CSV with demographic profile of respondent s.

Surveys Limit Responses.
Interviews Take
Time.

You shouldn’t compromise on either. 
Yazi provides the depth and context of interviews, but requires far less time, money and human resources.

interviews can't be conducted at scale

  • They take time. 
  • They’re expensive. 
  • The data is difficult to collate, quantify, and analyse.
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SURVEYS LACK DEPTH

Manage your panel: Bulk invites, Progress tracking, Incentives, Quality controls and more.

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NO emerging market research tools

Local qualitative research is expensive and slow; global platforms lack local cultural context. Misalignment of global strategies with local market realities.

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Get Your Results

Pay participants directly through our platform. View their balances and referral counts, streamlining your project management and boosting engagement.

  • See a transcript of the conversations in a ‘WhatsApp-like’ chat interface. Download transcripts into txt files for additional analysis and reporting
  • Generate insights based on a specific research objective. This uses the latest RAG technique to illuminate relevant insights and themes by reviewing all the transcripts and identifying trends and recurring topics.
  • Easily set and manage your incentive budget within the platform.