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Collect images, videos and voice recordings through our WhatsApp survey bot.
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30% Response Rate? A thing of the past . Spend less time worrying about the response rate, on average we achieve a 65% response rate on all surveys launched.
Tired of having a sample size that is not representative of the population? Our surveys can be reach people from all income brackets due to WhatsApp's high penetration in emerging markets
Tired of not being able to collect qualitative data digitally in emerging markets? Allow your respondents to not only explain to you but also show you their opinion.
With Yazi, you're not just collecting data; you're opening a dialogue with a wide and diverse audience, ensuring a representative sample that mirrors the real market scenario.
Determine the target audience you want to target and craft the right questions to ask your target audience.
Experience the full advantages of using Yazi for your surveys in emerging markets
Edit how you want your study to go and which participants get to answer certain questions
Capture images as survey responses. Use this feature for qualitative insights, accepting all standard image formats like JPG and PNG.
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Collect videos for robust qualititative analysis. Add a new dimension to your data and capture nuanced reactions and expressions.
Collect MP3 files as responses. Ideal for qualitative research, these audio snippets offer a richer understanding of your respondents and give them the opportunity to say something they can’t write in their home language.
Hear directly from our satisfied clients who've experienced the transformative power of our surveys
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"Yazi was a game-changer for us! It helped us connect with a typically hard-to-reach audience via WhatsApp, opening up a whole new segment for our research. It was quick, cost-effective, and highly personalised. We received our results in less than 24 hours! Yazi saved us loads of time and empowered us with valuable insights to make informed product development decisions based on a deeper understanding of our audience."
"Yazi has been pivotal in our expansion strategy, offering unparalleled insights into informal markets. The platform's speed and the ability to gather diverse data types, including voice notes, have enriched our understanding of customer needs and preferences, driving our growth."
We have gathered the answers to common queries about how Yazi facilitates revolutionary market research through WhatsApp, alongside a host of other insightful information.
Yazi is a Market research platform built on top of WhatsApp. You have the ability to script, design, edit, launch and analyse your results on our webapp. The questions are sent via WhatsApp and the participants interact with them there as if it is a normal conversation.
Yazi prioritises data privacy by anonymising information, employing robust encryption, and allowing database access only to authorised personnel through password and 2FA protection. We adhere to stringent security standards including ISO/IEC 27001, NIST, PCI SSC, and GDPR, ensuring no data sharing with external third parties. Our comprehensive Data Security Program encapsulates physical and logical security measures, data access controls, encryption, along with data backup, recovery, and a well-structured incident response framework. In adherence to GDPR's principles, we process user data with utmost transparency, and address data deletion requests promptly as delineated in our Terms of Service, providing you with control over your data.
Our WhatsApp surveys boast an impressive response rate of 62%, showcasing superior engagement compared to traditional online surveys, especially valuable in reaching individuals with limited internet access. The low data cost of 10 cents per survey, alongside the prevalent use of WhatsApp in South Africa with a 95% penetration rate, facilitates nationwide representation, reducing financial and phone storage barriers.
The familiar and user-friendly nature of WhatsApp enhances participant comfort, while its pause-resume functionality ensures convenience in survey completion. Moreover, the recent WhatsApp API upgrade enables rich data collection through various media forms without incurring significant data costs, paving the way for nuanced longitudinal studies. This platform's habit-forming nature, reinforced by personal engagement from our researchers, makes it an exemplary channel for continuous and detailed market research.
Question Types Supported:
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At Yazi, we employ a multifaceted approach to recruit diverse and reliable survey participants. Our strategies include:
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